Join us in LA on 10/10/16 for a Brand & Media Training Seminar!
Suzanne Spurgeon and Patsy Cisneros, Seminar Presenters
"Executive Brand and Media Training" One-Day Seminar October 10, 2016 9am-5pm Location: Regus Boardroom, Howard Hughes Center 6080 Center Drive, 6th floor, Los Angeles, CA Parking:Best rate $9/day at Howard Hughes Promenade across the street Airport: LAX Hotels nearby: (.3 miles)Courtyard LA Westside, Culver City(link)
Registration investment includes: seminar workbook, certificate of executive brand and media training completion, refreshments
Branding, the Power of a Positive Executive Image - How to tie in your personal and personnel image to the company brand - How to take your image global and ready for media and public appearances, and crucial meetings - Your image vs. your company's image (or political party image - for candidates) - How to identify and overcome barriers and limitations of the messages you send
Communicating Your Professional Brand - How to communicate competence and professionalism by "packaging yourself" to represent well - Dress, speak, and behave with confidence...When and how to choose Corporate Attire or Business Casual - Stand, walk, gesture, sit on a dais or in an interview, and practice a genuine, credible vocal tone - How high-profile politicians and executives always appear cool and pulled-together (insider secrets) - Using your media training in the boardroom and power-up your Q&A time in all your meetings.
Overview of Media - Media jargon that applies to you - Interview styles - Traditional vs Social Media impact
The Verbal Prep - First things first: what's your message, and what's the media's interest in your message - The formula for your sound bite(s). How to keep your answers brief and pithy. - Staying on message (bridging) and avoiding media traps - Practicing off-camera to respond to the interviewer [exercise]
The Physical Prep - Different camera shots for the media interview, may include "B" roll - The remote/single camera interview, 2-shot interview, and 3-camera studio interview - Challenging situations (examples, case studies) and best practices to be ready for the difficult message - Relaxation techniques for on-camera nerves
On Camera Practiceincludes expert critique and correction techniques, with edited video emailed to you
professional and personal brand strategy and development individual brand strategy and cultural fit business conferences, association meetings, and industry conventions business group training programs
individual presence coaching for executives and physicians vocal delivery training
Match Your Brand to
Your Corporate Culture
Your Product and Service Quality
Your Product and Services' Price Point Value
Your Personal Productivity Value
Your Income and Income-Potential Value
Be a Cultural Fit for
Your Business and Industry
Your Executive Position
Your Consistent and Congruent Brand Has
A Recognizable Value to Prospects and Clients
A Credible, Believable, and Approachable Image
Professional Polish and Charisma
A Competitive Advantage
Rapid Rapport (Other's will: KNOW LIKE TRUST you)
More Long-Term Business Relationships
More Income Opportunities
A Major Role in the Self-Awareness Competency
Value for Succession Planning
Patsy Cisneros,CCIP [CEO] Golden Microphone Award Winner PROFESSIONAL SPEAKER AND TRAINER
Patsy Cisneros leads the Corporate Icon "Circle of Service." The Circle of Service is an Expert Team of Image Development Specialists.
Author of: The Professional Image Toolkit - How to Look Like You Mean Business Click here to order
Profiled as Top 10 Corporate Training Companies and asTop 10 Keynote Speakers on the web sites of: Businessweek, Fast Company, Inc., News Week, The Wall Street Journal, and the Business Journals.
As seen on Fox, Fox Business, CNN International, CNN, Reuters News Agency
and interviewed by journalists from print and on line news globally, such as
Los Angeles Times, New York Post, Washington Post, Huffington Post, Politico, and more
Solidify your business image with Corporate Icon® Inc.
Our clients realize the value of investing in the "face value" of people in their company from CEO/President to Field Representatives. Beyond website and marketing collateral, when the public meets the company representative in person and by media exposure, the "BRAND" should be reinforced through the PEOPLE.
Professional Development University [P.D.U.]
Our customized PROFESSIONAL PRESENCE WORKSHOPS prepare executives, political candidates, and those being groomed for advancement, to be confident and comfortable in high-visibility situations. The P.D.U. courses are an essential component to successful Executive Development, Leadership Development and Succession Planning Programs.
Request an in-house customized program to be added to your company's Professional Development programs... Or, request an email notification from Corporate Icon for your team to attend an upcoming P.D.U. program located at our Southern California locations: Los Angeles County (near Bob Hope-Burbank Airport) and Orange County (near John Wayne-Santa Ana Airport)
Modules from the PDU are ideal for workshops and seminars for professional organizations local and regional meeting events, conferences, and conventions.